The Distinction Crystals Story


The Distinction Crystals & Fossils story begun in April 2014 from a love of crystals & fossils and a mission to offer excellence & high-quality pieces to avid collectors like us.

Established as an online multi-channel retail business offering a large range of exquisite and unique crystals & fossils, we shortly expanded to opening of a beautiful crystal shop in a grade II listed building in the heart of the quaint village of Caerleon until 2019 prior to moving to a 4000 sq ft warehouse. 

Following our move, we focused on the increasing demand for the online business and solidified our close business relationships with our extensive network of worldwide crystal partners who are carefully chosen by us inherent with our core business values. 

In 2020 we acquired a 2nd warehouse and diversified by launching Distinction Crystals Wholesale bringing the crystals we love to a wider market suppling high quality bulk crystals to crystal shops and retailers worldwide.   

To date we have continued to specialise in and develop our range of premium large crystals.

During the start of 2024 we launched & developed our crystal wholesale website which now offers over 900 crystal lines extending our b2b wholesale offering alongside warehouse visits & video calls.

In April 2024 - we celebrated 10 years of Distinction Crystals.

May 2024 - Distinction Crystals ® officially registered as a trademarked name.

Today as we celebrate over a decade since the Distinction Crystals story began, we are a brand recognised for a range of premium and large crystals by tens of thousands of customers worldwide.

Whilst over the years the crystal side of the business has taken over, we will always stock a range of fossils simply because we adore them and they have been an integral part of building Distinction Crystals.

 The rest of our story currently remains unwritten.

Our Product Values

At Distinction Crystals, we take great pride in our commitment to our core product values that lie at the very heart of everything we do when we procure our crystals.  These three core values are the pillars that uphold Distinction Crystals, offering excellence, customer satisfaction, and responsible business practices.

  • ethical crystals

    RESPONSIBLY SOURCED

    Knowing where our crystals come from—and the conditions in which they’re sourced—has always been incredibly important to us, both personally and as a business.

    Over the past 11 years, we’ve built strong, trusted partnerships with suppliers around the world, maintaining regular communication and visiting sites whenever possible. This ensures every crystal we offer is not only distinctive and high-quality, but also responsibly and fairly sourced.

    By working directly with local artisans, we help preserve traditional craftsmanship, support fair wages, and contribute to positive opportunities. Every purchase plays a part in making a meaningful difference in the communities we’re proud to work alongside.

  • QUALITY

    We take great pride in offering only the highest-quality crystals to our customers. Every piece in our collection is carefully curated to meet our exacting standards — not just for visual beauty, but for authenticity, craftsmanship, and source integrity.

    We have spent years nurturing strong, trusted relationships with our global suppliers. By working closely with them, we’re able to ensure that each crystal is responsbily sourced, expertly cut or carved, and aligned with the level of excellence our brand is known for.

     Each crystal is thoughtfully selected to reflect the Distinction standard — one that values transparency, craftsmanship, and attention to detail in every facet. From rare collector specimens to polished spheres and statement carvings, our collection is a direct reflection of our passion and dedication to crystal excellence.

     

  • DISTINCTIVE

    At Distinction, we have always done things differently. Our name reflects our ethos — a commitment to offering distinctive crystals that truly stand out.

    While we carry a wide selection of beautifully unique crystals in a variety of shapes, sizes, and colours, we have a passion for exquisite large crystals which we specialise in (weighing up to an astonishing 900kg). These commanding crystals are not only statement-making but also carefully chosen for their natural beauty and bold presence.

    What truly sets us apart is our dedication to authenticity and artisanal integrity. Our crystals are locally mined, carved, and polished by skilled artisans rather than mass-produced in factories. Each piece is crafted with intention and expertise, resulting in one-of-a-kind crystals that carry both geological and human stories.

    We don’t just stock crystals — we commission and curate beautiful specimens that reflect our love for crystals and our desire to share these creations with those who appreciate quality and true distinction.